Case Studies

Barkalot excels at post-purchase with yayloh

Building a strong customer-centric brand through all steps of the customer journey

Get to know Barkalot

Barkalot is a Stockholm-born, digital dog brand on a mission to reinvent the pet market by creating a strong online pawrent community. Barkalot takes a whole new approach to conscious dog-owning by offering stylish, contemporary pieces that transcend season and lifestyle, and are made out of sustainable materials.

With a strong background in eCommerce, the two founders of Barkalot knew of the importance of investing in post-purchase experience from the very beginning. Barkalot partnered with yayloh to deliver a top-class digital return experience that is both customer-centric and sustainable, two core values for Barkalot.

Easy and joyful return process from the start

From the outset, the Barkalot team knew that a manually handled return experience could damage the brands’ reputation, decrease customer conversion and loyalty, and harm the environment.

“Our mission with Barkalot is to spend our money and time in the right places by automating our customer journey from the start. By setting up Yayloh, we will get invaluable insights into areas needing improvement and freeing time from manual handling. Instead, we can use that time to listen, evaluate and improve experiences of our brand and products.”
Amelie Westerberg, Co-Founder, Barkalot

As a 100% online store, Barkalot’s goal when partnering with yayloh was quite clear: establish the right processes for their customer support team and reduce returns. From the very outset, one of Barkalot’s missions has been to minimize the number of returns for two particular reasons: to reduce costs and limit their impact on the environment. Therefore, collecting customer feedback to improve their size guide as well as their products is crucial.

The yayloh solution: Digital post-purchase platform

When setting up their online store with Shopify, the founders of Barkalot started to look out for a digital post-purchase solution that simplifies the return journey for both, customers and retailers. With this objective in mind, Barkalot proactively reached out and, after comparing different solutions, chose to partner with yayloh.

yayloh covered all of the brands’ needs, aligned with their values of sustainability and customer-centric, and was really smooth to implement. In just a few weeks and no-code needed, yayloh’s integration with Barkalot’s store on Shopify was set up and ready to go!

The implementation with yayloh was very smooth. Almost all e-commerce retailers have individual set-ups, and problems along the way are bound to happen. yayloh has been very proactive and focused on problem-solving throughout the project, we worked as a team.
Amelie Westerberg, Co-Founder, Barkalot

As a 100% online store, Barkalot’s goal when partnering with yayloh was quite clear: establish the right processes for their customer support team and reduce returns. From the very outset, one of Barkalot’s missions has been to minimize the number of returns for two particular reasons: to reduce costs and limit their impact on the environment. Therefore, collecting customer feedback to improve their size guide as well as their products is crucial.

Digitalize and simplify the return process with a return management platform

When setting up their online store with Shopify, the founders of Barkalot sought to find a digital return management platform that simplifies the return journey for both customers and retailers.

In addition to covering all their brand needs, yayloh aligned with their values of sustainability and putting the customer first, and was really smooth to implement. In just a few weeks and with no code needed, yayloh’s integration with Barkalot’s store on Shopify was set up and ready to go!

“The implementation with Yayloh was very smooth. Almost all e-commerce retailers have individual set-ups, and problems along the way are bound to happen. Yayloh has been very proactive and focused on problem-solving throughout the project; we worked as a team.”
Amelie Westerberg, Co-Founder, Barkalot

The yayloh promise: digital return solution

Barkalot’s customers have access to a branded self-service digital return platform that keeps them engaged and informed throughout the return process. On the other end, the team gain access to a return management platform that streamlines processes.

Increased customer satisfaction and loyalty

The digital return process helps Barkalot build trust and loyalty while offering a competitive advantage.

High-performing customer service team

yayloh's loyalty-first return management platform puts all information at a button-click and automates all aspects of the post-purchase journey, boosting team performance.

More sustainable for the business and environment

With a digital return form, Barkalot eliminates paper forms, preserving the brand's sustainability values.

Operational efficiency leads to happier customers

With yayloh, Barkalot gets access to incredibly valuable customer feedback that allows the brand to know its customers at an advanced level and make their opinions matter when designing its products. yayloh helped Barkalot uphold its sustainability and customer-centric values with a digital post-purchase platform that simplifies returns for both ends, Barkalot and its customers.

“With yayloh, pricing is just simple and fair."

Serina Espergues

Head of Operations, AWAN

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