With yayloh as a partner, Holzweiler delivers a fully digital and branded return experience to reduce the return rate and increase customer loyalty.
Get to know Holzweiler
Holzweiler is an Oslo-based fashion house founded in 2012 to create fashion that can stand the test of time. Holzweiler has gone from a small, family-run business to an international fashion house in nearly ten years. Much more than clothing stores, Holzweiler puts the brand at the centre, with flagship stores and a growing online community to take the brand experience to the next level.
While expanding internationally, Holzweiler's primary mission was to reinforce its brand by creating a community and lifestyle around the brand. The Norwegian company intended to achieve brand consistency throughout the customer journey and deliver a smooth return experience to increase customer loyalty.
Before yayloh — No control over brand experience or return data
Sales had grown exponentially and, consequently, so have the returns. With a manual return process, Holzweiler lost control of its brand's presence post-purchase and couldn't offer a good brand experience to its customers. On top of that, having no data on returns made it extremely hard to reduce the return rate and the manual process prom
To achieve brand consistency throughout the entire customer journey and deliver a smooth return experience to increase customer loyalty, Holzweiler partnered with yayloh via Centra's open API.
The integration was smooth and required very little work from us. At the same time, yayloh solution is super easy to use for our customers.
With yayloh — Happy customers with a fully-branded and easy return process
With yayloh, Holzweiler's customers can submit a return request in just a few clicks, check the return status through a fully-branded tracking page, and stay engaged with the brand and its online store throughout the process.
With an easy return experience and all information in the palm of their hands, customers feel comforted, reassured and happy, which increases the chance of placing a new order again. Customer experience is crucial for a DTC brand like Holzweiler, hence the importance of having a fully digital and branded digital return process.
We want to ensure that our brand is present at every customer touchpoint, and yayloh is filling this gap during the return process, which is key for retention and growth.
Return data to reduce the return rate
yayloh also fulfilled another brand goal: to be more data-driven. yayloh offers a data analytics platform that collects, stores, and analyses return reasons and customer feedback to help retailers adjust product description, sizing, and fitting to reduce the return rate.
Gathering better data on why we get returns is important for us to reduce our return rates. This is a win-win for our customers, us as a brand, and the environment.
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