Get to know Ysé
Ysé, founded in 2012, offers women's underwear, swimwear, bodysuits, homeware, and pyjamas without pretence. Designed by and for women, Ysé promotes body positivity. They cater to all body types and have six physical stores in France and an online store that delivers globally. A seamless omnichannel experience is crucial, allowing returns online or in-store. Thus, a robust online store and return management software are essential for Ysé.
Before yayloh — An inefficient manual return process
Previous to yayloh, Ysé had a custom-developed solution for their Prestashop store. Even though the solution automated some return operations, it still required some manual work. This added complexity to logistics, was time-consuming, most times inefficient and affected team productivity. Seeing that having a custom-developed return solution couldn't the brand's growth plans, Ysé partnered with yayloh to automate all return operations.
The goal — New tech stack to scale and automate processes: Shopify + yayloh
The first step towards automation and scalability began with the migration from Prestashop to Shopify Plus. While the pre-checkout process is fully taken care of, Shopify Plus does not natively offer a return management solution, an essential piece for Yse's growth plan.
Looking into different options and even trying to create their custom-developed solution, Ysé found in yayloh the right partner to take return management to the next level and put brand experience at the centre.
yayloh allowed us to streamline our online returns handling so that we can focus on what we do best instead. The solution was implemented quickly and answers our very high customer experience and productivity demands. yayloh team has been really available and responsive to our needs during the onboarding so that the platform answers our needs.
With yayloh — A joyful, fully branded and digital return experience
To face the day-to-day returns and, most importantly, returns during high season (April to July), with yayloh, Ysé can deliver an extremely efficient and joyful post-purchase experience for both ends team and customers.
Easy and joyful return experience
With yayloh, Ysé delights its customers with a fully branded and digital return experience. It wraps customers inside the brand's atmosphere and keeps them informed and engaged through every step of the return process. This way, Ysé builds trust, and customers are more likely to place another order in the future, which boosts customer loyalty.
Automation to accelerate growth
On the other end, Ysé's team is empowered with a return management platform that simplifies and automates operational tasks, plus puts all information and returns data at a button click away.
On a daily routine, yayloh allows us to handle all returns exceptionally quickly and smoothly by automating all manual tasks (where mistakes can easily be made), like when it comes to calculating the amount to be refunded. Moreover, the customer experience is effortless and clear.
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