Case Studies

Jeanerica doubles retention rate with yayloh

Understatement is an underwear brand that empowers women

Discover Jeanerica

Jeanerica is a Swedish denim house that was established in 2018. They are renowned for their unique and modern designs, which prioritise the quality of materials and the craftsmanship involved in creating them. As the brand expanded, its manual and time-consuming returns processes resulted in a more complex management process for its customer service teams. With the growth of their business and customer base, Jeanerica realised the need for a more efficient and automated returns process.

Manual returns process limiting global growth  

As Jeanerica expanded globally and experienced an increase in purchase volumes, it also led to an increase in returns. However, their existing returns management process required customer service and warehouse teams to manually sort through and process refunds for each return request. Additionally, the team had to handle customer inquiries about returns on an individual basis, which resulted in a backlog of return complaints and delays in response rates.

We quickly outgrew our returns management process as we scaled beyond Sweden. It was super manual in nature and we couldn’t keep up with the new requests that came flooding in.

Jakob Lindqvist
Ecommerce Manager

As the brand grew, a major issue emerged regarding their ability to retain revenue post-sales. The brand only offered refunds for returns, which made it difficult for fans of the brand both in Sweden and abroad to exchange unwanted items for their desired product. This resulted in a significant loss of revenue for the brand.

We had some difficulty keeping revenue from international first-time customers who were hesitant to repurchase items in their preferred size because they didn't want to go through the purchase process again.

Jakob Lindqvist
E-commerce Manager

Finally, Jeanerica faced another challenge with data. As their return rates increased, the brand lacked access to relevant data that would have helped them improve their offerings in the markets they were expanding to. Due to their existing process, a lot of data was lost, which prevented the possibility of co-creation with customers and product improvements.

Time was a luxury for us. We spent the majority of our time attending to customer service complaints that there was no time to explore what little data we could get our hands on to improve our products.

Jakob Lindqvist
E-commerce Manager

Jeanerica retains 60000SEK in revenue in its first 4 months with yayloh exchanges

Jeanerica had clear goals in mind when they decided to integrate yayloh into their tech stack. They wanted to improve their returns management process, increase their revenue post-sales, and enhance customer satisfaction. Thanks to this integration, Jeanerica can now offer more advanced returns solutions to its customers, including global returns shipping and tracking. They also use more sustainable QR codes for Sweden and other countries.

Processing international returns was a pain for us due to how time-consuming it was. The automation that yayloh gives us means that international returns are processed faster and in a more sustainable way.

Jakob Lindqvist
E-commerce Manager

Jeanerica has seen a rise in exchange to total sales rates, thanks to the robust automated features provided by yayloh. One of these features is yayloh exchanges, which allows customers to easily request variant exchanges for their favourite items without having to go through the entire purchase process again. As a result, they were able to retain more revenue and keep their customers happy.

yayloh exchanges has been a game-changer for us. We can now hold on to as much revenue than we were able to in the past which is a very important KPI for us.

Jakob Lindqvist
E-commerce Manager

Finally, the automated nature of the returns process also allowed Jeanerica to access more data and have more time to analyse and implement insights from this data. As a result, the brand was able to gain a better understanding of its customers, thanks to yayloh's dashboards and downloaded datasets that provided a wealth of information that could not have been accessed with a manual returns process.

The data we now have access to has been a true delight. We can now connect more with our customers based on their feedback and go back to the drawing board when it comes to product development.

Jakob Lindqvist
E-commerce Manager

With yayloh, Jeanerica witnessed:

  • A rise in exchange rate by 50%.
  • Above industry average in customer satisfaction with the returns process -  4.73 out of 5
  • Retained over 60,000 SEK in revenue with yayloh exchanges

"yayloh return management platform streamlines operations, saving our team hours of manual work."

Lucie Hanon

Head of Growth, ANJA Paris

Save countless hours with yayloh

How it works

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Case Studies

Jeanerica doubles retention rate with yayloh

Industry:
Fashion
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Discover Jeanerica

Jeanerica is a Swedish denim house that was established in 2018. They are renowned for their unique and modern designs, which prioritise the quality of materials and the craftsmanship involved in creating them. As the brand expanded, its manual and time-consuming returns processes resulted in a more complex management process for its customer service teams. With the growth of their business and customer base, Jeanerica realised the need for a more efficient and automated returns process.

Manual returns process limiting global growth  

As Jeanerica expanded globally and experienced an increase in purchase volumes, it also led to an increase in returns. However, their existing returns management process required customer service and warehouse teams to manually sort through and process refunds for each return request. Additionally, the team had to handle customer inquiries about returns on an individual basis, which resulted in a backlog of return complaints and delays in response rates.

We quickly outgrew our returns management process as we scaled beyond Sweden. It was super manual in nature and we couldn’t keep up with the new requests that came flooding in.

Jakob Lindqvist
Ecommerce Manager

As the brand grew, a major issue emerged regarding their ability to retain revenue post-sales. The brand only offered refunds for returns, which made it difficult for fans of the brand both in Sweden and abroad to exchange unwanted items for their desired product. This resulted in a significant loss of revenue for the brand.

We had some difficulty keeping revenue from international first-time customers who were hesitant to repurchase items in their preferred size because they didn't want to go through the purchase process again.

Jakob Lindqvist
E-commerce Manager

Finally, Jeanerica faced another challenge with data. As their return rates increased, the brand lacked access to relevant data that would have helped them improve their offerings in the markets they were expanding to. Due to their existing process, a lot of data was lost, which prevented the possibility of co-creation with customers and product improvements.

Time was a luxury for us. We spent the majority of our time attending to customer service complaints that there was no time to explore what little data we could get our hands on to improve our products.

Jakob Lindqvist
E-commerce Manager

Jeanerica retains 60000SEK in revenue in its first 4 months with yayloh exchanges

Jeanerica had clear goals in mind when they decided to integrate yayloh into their tech stack. They wanted to improve their returns management process, increase their revenue post-sales, and enhance customer satisfaction. Thanks to this integration, Jeanerica can now offer more advanced returns solutions to its customers, including global returns shipping and tracking. They also use more sustainable QR codes for Sweden and other countries.

Processing international returns was a pain for us due to how time-consuming it was. The automation that yayloh gives us means that international returns are processed faster and in a more sustainable way.

Jakob Lindqvist
E-commerce Manager

Jeanerica has seen a rise in exchange to total sales rates, thanks to the robust automated features provided by yayloh. One of these features is yayloh exchanges, which allows customers to easily request variant exchanges for their favourite items without having to go through the entire purchase process again. As a result, they were able to retain more revenue and keep their customers happy.

yayloh exchanges has been a game-changer for us. We can now hold on to as much revenue than we were able to in the past which is a very important KPI for us.

Jakob Lindqvist
E-commerce Manager

Finally, the automated nature of the returns process also allowed Jeanerica to access more data and have more time to analyse and implement insights from this data. As a result, the brand was able to gain a better understanding of its customers, thanks to yayloh's dashboards and downloaded datasets that provided a wealth of information that could not have been accessed with a manual returns process.

The data we now have access to has been a true delight. We can now connect more with our customers based on their feedback and go back to the drawing board when it comes to product development.

Jakob Lindqvist
E-commerce Manager

With yayloh, Jeanerica witnessed:

  • A rise in exchange rate by 50%.
  • Above industry average in customer satisfaction with the returns process -  4.73 out of 5
  • Retained over 60,000 SEK in revenue with yayloh exchanges
50%
Increase in exchange rate
3%
Increase in sales
4.73
Above average customer satisfaction with returns process

Build customer loyalty and retain revenue with yayloh. Just like Jeanerica, transform operational efficiency, streamline return management, and boost your customer experience today.

Automate and transform your returns process with yayloh
Book a Demo
one plan. TAILORED TO YOUR NEEDS.

Starting at $60 USD a month.

We want to provide you with the fairest offer possible based on your features and integrations needs. If you are a Shopify merchant, start now by downloading our app on the Shopify App Store.

See what yayloh can do for you

Tell us a little bit more about yourself and we will show you how yayloh can help you spend less time managing returns and generate more revenue with a customer centric return process.
Audit of your current return process
Identify bottlenecks & automation potential
Explore areas for CX improvement
Return policy and return rate analysis
Discover yayloh and see if it could help you

With automation, our team saves countless hours, and our customers have a much more enjoyable experience.

Peder Gulliksson

eCom Manager, Macade Golf

3x

times faster processing returns

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