About yaylive, the loyalty podcast for DTC brands
yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.
yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and Founder of yayloh, a returns management platform for ecommerce.
Season 1, episode 4 - How to increase loyalty with great Customer Support, with Louis, Partnership Manager at Gorgias
This episode welcomes Louis, Senior Strategic Partner Manager at Gorgias, to help us navigate how a great customer service is so crucial to drive customer loyalty and give you some concrete tips to stand out from the crowd. We specially deep-dived into the importance of building effective communication channels and how to find the perfect balance between personalization and automation to drive customer loyalty and be more effective.
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