Who is Villoid?
Villoid, a leading Norwegian online fashion retailer, specializes in women's clothing and accessories. Founded in 2015 by Jeanette Dyhre Kvisvik and based in Oslo, Villoid shapes the fashion industry with style, community, and sustainability.
Offering a curated selection of over 200 brands, Villoid partners with trailblazing brands to sell and rent clothing, promoting sustainable fashion.
The Sizing Struggle: How Inconsistent Fit Impacted Returns
In fashion, when selling products from multiple brands, sizing and measurements are often inconsistent. More often than not, customers are unsure about sizing and buy two sizes, or simply buy the wrong one, both behavior result in high return rates.
For Villoid, offering 2,000 SKUs, tracking return reasons and updating sizing recommendations was manual and overwhelming. Reviewing return data through yayloh, the team could identify sizing issues but it was taking time to improve update sizing recommendations to guide shoppers. It was also very hard to track the impact of such changes.
That non-standardized, manual process required individual attention and effort. It became it inefficient and hard to scale. Even with real-time sizing issues insights, acting quickly remained a challenge.
Nudge has completely transformed how we manage size flags—what was once a manual, time-consuming task is now streamlined and efficient. It’s simple, smart, and impactful.
From Returns to Retention: The True Impact
Customer satisfaction suffered when items didn’t fit, leaving customers disappointed—especially without clear sizing communication.
Frustrated customers increased returns, turning shopping into a hassle. Slow or unclear return processes prompted more service inquiries. This strained the support team and gave customers a negative brand impression—reducing trust and repeat purchases.
With Nudge, clear sizing information at the shopping start boosts confidence, ensures a smoother experience, and eases the support team’s workload.
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The Nudge Revolution: Smart Sizing in One Click
Nudge, yayloh’s new product, automates Villoid’s sizing analysis using return data to detect products with fit issues. The platform flags products needing updated sizing guidance and suggests real-time changes to aid size selection, reducing manual reviews.
Customers provide return feedback, stored in yayloh’s system, which analyzes it to improve sizing recommendations—streamlining operations. After team approval, sizing suggestions update automatically on product pages, per brand preferences. Filtering criteria for flagging products—like return rate or volume—are customizable, defined by Villoid.
Nudge logs changes for transparency, tracks adjustment impacts on return rates, and optimizes product pages continuously.
The Business Impact of Nudge
Return rates dropped by addressing sizing issues pre-purchase, boosting customer satisfaction and saving time and resources.
Revenue was retained, customer service faced fewer inquiries, and the e-commerce team focused on strategic tasks, monitoring lower return rates in the Nudge dashboard—no manual data analysis needed.
The new workflow has saved us valuable time while maintaining accuracy and consistency. We’re now able to track nudges with ease and gain insights into return patterns, making it a powerful tool in reducing returns and guiding customers toward the right fit. For example on a Plissée Dress we have seen a decrease from 52% to 21% of the return rate, which is impressive.
Smarter Sizing, Happier Customers
Villoid’s success with Nudge proves that when smart tech meets real customer insight, the impact is powerful—return rates drop, customer experience improves, and teams save time.
By turning return feedback into real-time size recommendations, Villoid has made sizing smarter, shopping smoother, and returns fewer.
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