About yaylive, the loyalty podcast for DTC brands
yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.
yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.
Season 2, episode 7 - Creating a winning content strategy for your DTC brand
Episode 7 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.
In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution.
Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back.
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