Podcast

yaylive Ep.17: Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

Understatement is an underwear brand that empowers women

About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 7 - Creating a winning content strategy for your DTC brand

Episode 7 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.

In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution.

Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back.

Listen now:

Listen on other platforms:

"yayloh return management platform streamlines operations, saving our team hours of manual work."

Lucie Hanon

Head of Growth, ANJA Paris

Save countless hours with yayloh

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Podcast

yaylive Ep.17: Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

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About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 7 - Creating a winning content strategy for your DTC brand

Episode 7 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.

In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution.

Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back.

Listen now:

Listen on other platforms:

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We want to provide you with the fairest offer possible based on your features and integrations needs. If you are a Shopify merchant, start now by downloading our app on the Shopify App Store.

See what yayloh can do for you

Tell us a little bit more about yourself and we will show you how yayloh can help you spend less time managing returns and generate more revenue with a customer centric return process.
Audit of your current return process
Identify bottlenecks & automation potential
Explore areas for CX improvement
Return policy and return rate analysis
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With automation, our team saves countless hours, and our customers have a much more enjoyable experience.

Peder Gulliksson

eCom Manager, Macade Golf

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