About yaylive, the loyalty podcast for DTC brands
yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.
yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.
Season 1, episode 6 - How to foster customer loyalty with email marketing, with Céline Dibert, Partnerships Manager at Klaviyo
This episode welcomes Céline, Partnerships Manager at Klaviyo, an email marketing platform created for online businesses — featuring powerful email automation. This episode will take a deep dive into how communication is key for an online business. We’re going to take a close look at email marketing and SMS and how these two communication mediums can help turn one-time customers into customers for life.
We emphasised the two most important factors to building effective, meaningful and highly actionable conversations: segmentation and personalisation. In the same way we know things and talk to other people in our lives, brands have to get to know their customers on a similar level to strike a conversation and grow it as time goes by.
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