Podcast

yaylive Ep.6: How to foster customer loyalty with email marketing, with Céline Dibert Partnerships Manager at Klaviyo

Understatement is an underwear brand that empowers women

About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 6 - How to foster customer loyalty with email marketing, with Céline Dibert, Partnerships Manager at Klaviyo

This episode welcomes Céline, Partnerships Manager at Klaviyo, an email marketing platform created for online businesses — featuring powerful email automation. This episode will take a deep dive into how communication is key for an online business. We’re going to take a close look at email marketing and SMS and how these two communication mediums can help turn one-time customers into customers for life.

We emphasised the two most important factors to building effective, meaningful and highly actionable conversations: segmentation and personalisation. In the same way we know things and talk to other people in our lives, brands have to get to know their customers on a similar level to strike a conversation and grow it as time goes by.

Listen now:

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"yayloh return management platform streamlines operations, saving our team hours of manual work."

Lucie Hanon

Head of Growth, ANJA Paris

Save countless hours with yayloh

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Episode 15 of yaylive welcomes Henrik Fabrin, CEO of Certainly, a conversational AI for e-commerce. Given his expertise on the topic, we will discuss the impact of conversational AI on brand experience and customer loyalty.

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yaylive Ep.2: Power growth with the right payment solution with Benjamin Lang from Mollie

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Podcast

yaylive Ep.6: How to foster customer loyalty with email marketing, with Céline Dibert Partnerships Manager at Klaviyo

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About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 6 - How to foster customer loyalty with email marketing, with Céline Dibert, Partnerships Manager at Klaviyo

This episode welcomes Céline, Partnerships Manager at Klaviyo, an email marketing platform created for online businesses — featuring powerful email automation. This episode will take a deep dive into how communication is key for an online business. We’re going to take a close look at email marketing and SMS and how these two communication mediums can help turn one-time customers into customers for life.

We emphasised the two most important factors to building effective, meaningful and highly actionable conversations: segmentation and personalisation. In the same way we know things and talk to other people in our lives, brands have to get to know their customers on a similar level to strike a conversation and grow it as time goes by.

Listen now:

Listen on other platforms:

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Starting at $60 USD a month.

We want to provide you with the fairest offer possible based on your features and integrations needs. If you are a Shopify merchant, start now by downloading our app on the Shopify App Store.

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Tell us a little bit more about yourself and we will show you how yayloh can help you spend less time managing returns and generate more revenue with a customer centric return process.
Audit of your current return process
Identify bottlenecks & automation potential
Explore areas for CX improvement
Return policy and return rate analysis
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With automation, our team saves countless hours, and our customers have a much more enjoyable experience.

Peder Gulliksson

eCom Manager, Macade Golf

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times faster processing returns

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