About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 1 - How to Harness the Superpower of a Strong Brand

Episode 1 of Season 2 welcomes Jonas Skommevik, CEO of Grandpa, a Swedish brand that goes beyond the concept of a store.

Jonas has an amazing track record in ecommerce, with over a decade of experience working in different positions at well-known international brand WESC, followed by taking on as Head of Sales at Happy Socks and, later on, founding his own brand, DePalma Workwear. In 2021, he took the helm at Grandpa to carry the brand to new heights and expand it globally.

We will squeeze out his knowledge in ecommerce sales, his experience as a brand founder and his current CEO role to dive into the most exciting and relevant topics in the industry, including sustainability, scaling a brand globally, and the secrets to building a strong, loyal customer for long-term success.

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