Podcast

yaylive Ep.7: Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

Understatement is an underwear brand that empowers women

About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 7 - Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

In this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.

In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive into one of the most overlooked, yet crucial, steps of the customer journey: the post-purchase experience. Paloma will explain why it is so important to deliver a great post-purchase customer experience and how you can nurture your customers during this journey to make sure they come back to your store.

Listen now:

Listen on other platforms:

"yayloh return management platform streamlines operations, saving our team hours of manual work."

Lucie Hanon

Head of Growth, ANJA Paris

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Podcast

yaylive Ep.7: Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

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About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 7 - Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

In this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.

In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive into one of the most overlooked, yet crucial, steps of the customer journey: the post-purchase experience. Paloma will explain why it is so important to deliver a great post-purchase customer experience and how you can nurture your customers during this journey to make sure they come back to your store.

Listen now:

Listen on other platforms:

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We want to provide you with the fairest offer possible based on your features and integrations needs. If you are a Shopify merchant, start now by downloading our app on the Shopify App Store.

See what yayloh can do for you

Tell us a little bit more about yourself and we will show you how yayloh can help you spend less time managing returns and generate more revenue with a customer centric return process.
Audit of your current return process
Identify bottlenecks & automation potential
Explore areas for CX improvement
Return policy and return rate analysis
Discover yayloh and see if it could help you

With automation, our team saves countless hours, and our customers have a much more enjoyable experience.

Peder Gulliksson

eCom Manager, Macade Golf

3x

times faster processing returns

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