About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 8 - A discussion about caps, inclusivity and brand responsibility, with Asim Khandker, co-founder at Stiksen

In this episode of yaylive we sit down with Asim Khandker, co-founder of Stiksen, a Swedish brand that designs premium caps. It's a really interesting and unique episode where we talk about the environmental duties of brands and dig in on an equally important and often forgotten topic: social responsibility.

We also take a closer look at content marketing and how it can be paired up with influencer marketing and collaborations to help grow a brand further. As an early-stage brand, we ask Asim about Stiksen's tech stack and some of the processes they have built to nurture and increase customer retention and foster loyalty.

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