About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and Founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 5 - The power of co-creation to launch and grow a brand, with John-Ruben Holtback founder of UNNA

This episode welcomes John-Ruben, founder of UNNA, a Swedish sportswear brand that launched recently. We’re going to deep dive on the long road to launch day, from the ecommerce platform to choose, how to use social media to your advantage and the must-have tools to grow an online store.

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