Grandpa attains the retail trifecta:
happy customers, eco-friendly logistics and flourishing bottom lines
When it comes to trending chic Scandinavian flair, with a bit of vintage and hipster thrown into the mix, you cannot go wrong with Grandpa. Promising a carefully curated collection of distinctive styles, best-in-class service and environmentally conscious sourcing, Grandpa is obsessed with delivering a lasting positive impression both for your home and for this planet.
With a fast-expanding clientele and growing cross-border popularity, Grandpa's objective was fairly straightforward when partnering with yayloh - transform their email-driven returns policy into a digital user-friendly platform, that helps streamline customer service processes while preserving the values of sustainability and customer-centric service to the core.
Starting day one after implementation of yayloh we saw immediate effects on our workflow - saving hours for our customer service team, increasing our omnichannel efforts and most importantly: gave our customers a more smooth and user-friendly experience.”
John Palm Wennerberg
customer support time
Targeting the Triple Bottom Line - People, Profit and the Planet
Delivering speedy and seamless returns as a renowned international brand can be a daunting task, especially when trying to maintain the highest standards of environmental sustainability and customer experience, in spite of squeezing profit margins.
With a team of motivated employees in tow, Grandpa set foot into implementing this digital strategy alongside yayloh, and the turnaround was immediate and rewarding for everyone!
Jumping on the omnichannel bandwagon
Whether it’s about reducing return handling costs, delivering faster returns, offering post-purchase mobility or cutting down the unnecessary carbon footprint, you cannot go wrong with an omnichannel strategy. Leveraging yayloh’s data-driven solution and technical expertise has reinforced Grandpa’s omnichannel efforts, allowing them to facilitate faster refund processes. Proceeding returns in 4 simple clicks in the store has never been so easy!
Furthermore, delivering such a great in-store return experience Grandpa has been successful in incentivizing customers to return apparel in nearby stores, allowing them to significantly slice down operational costs while providing tailored experiences that help increase the chances of making sales in a sustainable fashion.
"The store personnel couldn't be happier - returning web orders was very cumbersome for everyone involved before. I recommend yayloh for any e-Commerce company that's struggling with their return flow - and who isn't?", Grandpa's e-commerce Manager John Palm Wennerberg said.
Turning return insights into business decisions
With yayloh, Grandpa gets access to incredibly valuable customer feedback, allowing the brand to know their customers at an advanced level. yayloh allows Grandpa to gather return reasons and qualitative comments on a really user-friendly platform. This has been key to improve mix merchandising or product description, to ultimately drive profitability.
"We get highly valuable insights into return reasons at product and brand level. This is an incredibly important analysis to prevent returns and identify unprofitable parts of the product portfolio."
John Palm Wennerberg