Get to know Grandpa
When it comes to trending, chic Scandinavian flair with a bit of vintage and hipster vibes thrown into the mix, you cannot go wrong with Grandpa. Promising a carefully curated collection of distinctive styles, best-in-class service, and environmentally conscious sourcing, Grandpa is obsessed with delivering a lasting positive impression both for the home and for this planet.
Before yayloh — with a manual return process, Grandpa couldn’t collect or analyse return data
Grandpa’s email-driven return process lacked digitalization and was time-consuming for all parties involved. In addition, this communication method slowed down the process and left customers worried about their return and Grandpa’s team without any control over their return flow.
The goal — Collect and analyse return data to reduce the return rate
Grandpa’s goal was pretty straightforward when partnering with yayloh— transform their email-driven returns process into a user-friendly digital journey. One that streamlines customer service processes while preserving the values of sustainability and customer-centricity.
Whether it’s about reducing return handling costs, delivering faster returns, offering post-purchase mobility, or cutting down the unnecessary carbon footprint, an omnichannel strategy is the way to go.
Starting day one after the implementation of yayloh, we saw immediate effects on our workflow - saving hours for our customer service team, increasing our omnichannel efforts and most importantly: giving our customers a more smooth and more user-friendly experience.
With yayloh — Return analytics to reduce return rate and environmental impact
yayloh’s digital self-service return process collects and analyses customer feedback, giving Grandpa access to return data dashboards. This allows the brand to identify return reasons and improve its product assortments accordingly.
After just a few weeks of sales, and based on feedback collected on yayloh, we changed a product description, resulting in a return rate reduction from 58% to 21%—a decrease of 37%.
As a multi-brand retailer, Grandpa’s partnership with yayloh has helped identify which brands drive more returns. With this valuable information, Grandpa can relay this feedback to the brands and work together on reducing returns. This information also comes in handy when negotiating brand terms and can improve profitability.
We get highly valuable insights into return reasons at the product and brand levels. This is an incredible analysis to prevent returns and identify unprofitable parts of the product portfolio.
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